An increasing focus for Avnet Embedded has been effective display systems in the retail area, as major retail organisations strive to touch consumers at every step of the purchase cycle. 

Retail marketing has evolved to become a part of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. How to properly create an attractive atmosphere to stimulate customers’ desire of purchase has become the biggest challenge to store owners. Traditional marketing efforts tend to use DM, flyers, and posters; however, a dynamic, vivid, high contrast, adaptive moving image is far more effective in attracting and sustaining potential customers' attention and therefore influencing their buying decisions. Interactive browsing, shopping and self-service systems are now increasingly the norm.

Touch-enhanced point-of-sale systems simplify cash registers and reduce operator errors; they range from single to multiple station payment functionality, according to business operation needs, which allow better inventory management and purchasing processes through a single, integrated system. Payment authorisation and processing are expedited, helping operators/employees get up to speed quickly and enhance customer satisfaction.

Touch-enhanced advertising systems encourage customer interaction and allow retailers to rapidly update and enhance information content as required. Future systems utilising ever-optimised display performance and multi-touch user interfaces will become increasingly available and commonplace in the retail environment.

Avnet Embedded can provide touchscreen overlays which support a variety of technoloies, please see the different technology types here.